Scott Silk is president and CEO of Action Engine Corporation, a multi-million dollar wireless software company that provides mobile application software solutions to many of the world's leading wireless operators, including Orange SA, Smart Communications, mm02 and CSL.
With the arrival of Yahoo! and its Yahoo! Go Mobile 2.0 product, another
A-list brand has entered the market. Yahoo!’s presence, like Apple’s,
expands the number of ODP (On-Device Portal) choices available to consumers,
offering data services that are embedded directly onto the devices that
people carry with them every day, similar to the desktop applications that
people have downloaded on their PCs.
So, how does Yahoo! Go stack up?
It draws on many ODP cues to deliver some interesting usability features.
However, its drawbacks serve as cautionary examples for other companies
considering the launch of their own mobile on-device portals.
Yahoo! Go’s Advantages
Yahoo! clearly understands that its mobile user experience will make or break
its mobile offering. With Yahoo! Go... (more)
Scott Silk is president and CEO of Action Engine Corporation, a multi-million dollar wireless software company that provides mobile application software solutions to many of the world's leading wireless operators, including Orange SA, Smart Communications, mm02 and CSL.
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