With the arrival of Yahoo! and its Yahoo! Go Mobile 2.0 product, another
A-list brand has entered the market. Yahoo!’s presence, like Apple’s,
expands the number of ODP (On-Device Portal) choices available to consumers,
offering data services that are embedded directly onto the devices that
people carry with them every day, similar to the desktop applications that
people have downloaded on their PCs.
So, how does Yahoo! Go stack up?
It draws on many ODP cues to deliver some interesting usability features.
However, its drawbacks serve as cautionary examples for other companies
c... (more)